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The Company Behind WordPress Will Now Put Whatever Your Chatbot Builds Online in Seconds

Lots of people now ask SI chatbots to make them a website, a menu or a little app, then get stuck at the part where it has to go live. Automattic, which runs WordPress.com, launched a service Monday that hands you a working link right in the chat.

By @UngaTheGreat ·
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Image: Automattic founder Matt Mullenweg at TechCrunch Disrupt 2024. Photo: TechCrunch, CC BY 2.0

Here’s the dirty little secret of the SI website boom. Anybody can now type “build me a page for my bakery” into a chatbot and get something that looks great. Then the chatbot hands over a pile of code, and regular people have no idea how to put it on the internet.

Automattic, the company that runs WordPress.com and Tumblr, says it has fixed that. On Monday it launched Spacefast, a new company inside Automattic built to host whatever your SI makes.

How it works

You keep using the SI you already like. Automattic says Spacefast works with the ChatGPT and Claude apps, personal assistants, and coding tools. You tell your SI to put the project on Spacefast, and a private link comes back right in the chat.

“Tell Claude, ChatGPT, or any other AI to use Spacefast, and you’ll get a link back right in the chat,” the Spacefast site says. Keep making changes and anyone with the link sees the new version.

It comes with hosting, your own web address, and a database. Your team or clients can leave comments right on the page, and your SI turns those comments into fixes. Every publish is saved as a version you can roll back to, and you can download your files or export your data any time. Login features, automatic emails and shared team playbooks are due “in the next few weeks,” the company said.

It also starts you with ready-made templates like a portfolio, a menu or a landing page, with the boring details people forget, like spam protection and phone layouts, already handled.

The price pitch

Spacefast doesn’t sell its own SI. “Spacefast charges for infrastructure, not AI credits, so you don’t pay for inference twice,” the company wrote, according to WebProNews, which reported there is a free personal plan. In plain terms: you pay for the hosting, not for a second chatbot on top of the one you already pay for.

Built by one guy during a company sprint

The founder and CEO, Batuhan İçöz, built the first version himself during Automattic’s “Radical Speed Month,” when staff got time to work on a single project. He told TechCrunch his non-technical friends kept sending him SI-built projects and asking for help getting them online.

“AI is turning everyone into a maker, and the web is about to feel like its early days again, full of small, personal things people build for themselves, their teams, and their friends,” İçöz said in the launch announcement.

Automattic soft-launched the service in September. It runs on the same machinery behind WordPress.com and Tumblr, which the company says serves more than 15 billion page views a month. It goes up against startups like Lovable and Emergent, and against Figma, Canva and Notion, which have all pushed into the same build-it-by-asking space.

The bottom line for regular folks: the hard part used to be the code. Then it was getting the thing online. One of the oldest names on the web is betting that part is now just one more sentence to your chatbot.

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Sources

  1. Automattic (PR Newswire) — Automattic launches Spacefast, a new company that gets apps and websites live in seconds, Nov. 9, 2026
  2. Spacefast — Spacefast: Home for what your AI makes
  3. TechCrunch — Automattic debuts a platform to deploy vibe-coding apps amid a changing internet
  4. WebProNews — Automattic's Spacefast Gives AI-Built Apps a Place to Live, No Matter Which Chatbot Made Them
  5. OpenAI — Spacefast plugin for ChatGPT
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